Director, Growth Marketing – Andie Swim Director, Growth Marketing

Director, Growth Marketing

Director, Growth Marketing

at Andie

Brooklyn, NY (Hybrid workplace)


Andie Swim is a fast-growing direct-to-consumer swimwear brand looking for a Director of Growth Marketing to lead our marketing efforts. The ideal candidate has a track record of driving high, sustainable and profitable growth in direct-to-consumer businesses, deep expertise across paid and organic channels, and experience leading a data-driven test-and-learn approach for performance marketing acceleration. This person must be able to move beyond applying standard templated methods for solving problems by supporting the team with a creative approach to the role that can be translated into actionable insights for the business. Flexibility and the ability to prioritize in a rapidly growing and changing business environment is key.

The Director of Growth will play a central role in delivering our ambitious growth plans and work closely with the entire executive team.


  • Develop and execute a comprehensive growth marketing strategy to deliver revenue goals while driving efficient ROAS.
  • Build monthly, quarterly and annual marketing plans in line with budget and revenue growth goals
  • Manage monthly budget and targets through bottoms-up forecasting across marketing channels, including paid advertising, email marketing, social media, and influencer partnerships.
  • Analyze data and identify trends to optimize campaigns and improve ROI.
  • Work with agency partners to drive continual optimization of campaigns, audiences & creative.
  • Lead channel strategy across new product launches and evergreen campaigns
  • Present clear and concise performance recaps to key stakeholders.
  • Stay up-to-date on the latest marketing trends and best practices to ensure Andie is ahead of the curve.
  • Use advanced marketing analytics to provide insights & optimize performance & investment across digital acquisition and retention channels.
  • Create and maintain performance marketing dashboard reporting on core business KPIs as well as individual channel performance.
  • Manage a mix of people & agencies, providing direction on a regular basis.

Ideal Qualities

  • 8+ years of experience in growth marketing, preferably in the direct-to-consumer space.
  • High proficiency in evaluating marketing performance and strong sense for benchmarks across CPM, CPA, CPC, CAC, ROAS, LTV etc.
  • Highly analytical: able to distill and communicate insights from complex sets of information and able to drive a test-and-learn roadmap to unlock channel efficiency & effectiveness over time
  • Strategic thinker who can flex between long-term planning and reactive, day-to-day optimizations
  • Collaborative & influential: able to develop strong working relationships with brand teams, tech teams, finance teams, external partners etc.
  • Action-oriented and moves quickly to get things done
  • Excellent leadership skills with experience managing and developing a team
  • Ability to operate in an ambiguous environment while driving clarity for your teams and partners


  • Competitive health, dental, and vision plans through Justworks
  • HSA & FSA plans are among our selection
  • Offer a 401 (k) plan where the employee can make voluntary pre-tax contributions. (Andie does not match contributions at this time)
  • Pre-tax commuter benefits for parking and transit
  • Talkspace membership
  • Discounts on Citibike memberships
  • Offer pre-tax commuter benefits for parking and transit
  • One Medical and Teledoc Resources
  • Marketplace for discounts on many health-related goods and services, entertainment, wellness, travel, and much more!
  • Access to free EAP counseling and referrals
  • You'll be working in a high energy, fast-paced environment program
  • Offer competitive paid parental leave policy for qualifying employees
  • Competitive vacation policy
  • Competitive compensation package

The salary range for this position is $130-$150k.

To apply, please email your resume to

About Andie

Andie was founded to take the struggle out of swim shopping and make discovering the perfect suit delightfully simple. With funding from leading venture capitalists in the DTC space, we're making waves in a previously stagnant industry. We're a small team doing big things in Dumbo, Brooklyn — and we're just getting started! Andie  is committed to promoting equality, inclusion, and diversity in the workplace.