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Mel's Musings

Hi! I'm Melanie, CEO and Founder of Andie. When I first started thinking about launching a swimwear brand, I wrote weekly emails to document my thinking and progress. A year later, I'm still writing these emails - through a successful launch, high-flying first season, growing team, and all of the ups and downs that come from trying to build a new company.

Here is the archive of those emails. To receive these in your inbox once a week, sign up below!

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Issue #56: Swim Dog

Posted by Melanie Travis on Dec 8th 2017

Hello from the middle seat in the last row of American Airlines to Miami! What a glamorous life this is.  Rachel and I are headed to Palm Beach for a pop up with Margaux. We'll be selling our suits … read more

Issue #55: Black Friday Weekend Recap

Posted by Melanie Travis on Nov 29th 2017

Hello from the other side of the Black Friday weekend madness. We survived! To be honest, I was nervous about this Black Friday weekend. I … read more

Issue #54: Happy Thanksgiving!

Posted by Melanie Travis on Nov 29th 2017

Hello from I-76 somewhere between NYC and Pittsburgh!  I'm headed to my in-laws for Thanksgiving, as I have for the past several years.  Leah is from Pittsburgh, and I've been surprised by how m … read more