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Mel's Musings

Hi! I'm Melanie, CEO and Founder of Andie. When I first started thinking about launching a swimwear brand, I wrote weekly emails to document my thinking and progress. A year later, I'm still writing these emails - through a successful launch, high-flying first season, growing team, and all of the ups and downs that come from trying to build a new company.

Here is the archive of those emails. To receive these in your inbox once a week, sign up below!

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Issue #73: Working with a team

Posted by Melanie Travis on May 24th 2018

Andie now has 4 full-time employees, 3 part-time employees, and a couple agencies.In other words, to me, Andie is a huge company.I know this probably still seems really small to most people. I’ve even … read more

Issue #72: We're Live!

Posted by Melanie Travis on May 24th 2018

When we launched Andie one year ago, our goal was to make quality swimwear that was easy to shop for and easy to buy. We had no idea if this business would work.We asked ourselves:Are women interested … read more

Issue #71: T-6 Days!

Posted by Melanie Travis on May 24th 2018

Hi everyone,This week Team Andie is getting ready to launch our first new product since we first launched one year ago! T-6 days!!Here's what we're doing: Talking with our warehouse in NJ every d … read more

Issue #70: New Employee!

Posted by Melanie Travis on May 24th 2018

Hi everyone,I’ve begun a draft of this email about seven times. I keep starting with an apology for the delay. (Last Mel’s Musings I sent was 2 weeks ago!). But then I delete and start over, because I … read more

Issue #69: We Raised Capital!

Posted by Melanie Travis on May 24th 2018

Hi everyone!Many of you have probably heard the news already, but 10 days ago Andie raised a series seed round of funding!We raised $2 million from a great group of investors who believe in our missio … read more