EBY: Undies for Good
Every day’s an uphill battle as this scrappy startup masters brand and growth.
Renata Black studied under one of the preeminent microfinance scholars. While living in India, she realized the power of small sums of money. She rejected the idea of underwear as a sex symbol and flipped it on its head, turning it into an empowering tool for women to help women every day. Her subscription service — co-founded with Sofia Vergara — supplies women with new underwear so they can make a difference every time they get dressed.