Bark Does It For the Dogs

A potentially dangerous product spurs a recall and reinforces Bark’s values.

Since 2011, Bark & Co has been cranking out quirky toys and treats for dogs all over America. When a product recall almost jeopardizes everything, the Bark team comes together with a sense of purpose and ownership to make good on their promise to make dogs happy. Stronger infrastructure now means Bark is even better set up for success when it comes to spoiling our best friends.

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Skip the human, go straight to the dogs.

“There weren’t brands that spoke to our relationships with our dogs — we weren’t getting the products and joy that we wanted to experience.” - Carly Strife

bark.co @barkbox

Carly's favorite Andie

EBY: Undies for Good

Every day’s an uphill battle as this scrappy startup masters brand and growth.

Renata Black studied under one of the preeminent microfinance scholars. While living in India, she realized the power of small sums of money. She rejected the idea of underwear as a sex symbol and flipped it on its head, turning it into an empowering tool for women to help women every day. Her subscription service — co-founded with Sofia Vergara  — supplies women with new underwear so they can make a difference every time they get dressed.

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Microfinance + thongs = a success story

“I definitely didn’t dream of being a thongslinger, the microfinance piece came first.” - Renata Black

@joinEBY join-eby.com

Renata's favorite Andie

The Culinistas Double Down

Jill & Tiana are a yin-yang, culinary powerhouse

Burnt out after 10 years of running her private chef business and ready to move to Malibu to open a restaurant, Jill Donenfeld met Tiana Tenet — and decided to take her business in a totally new direction: Bigger. Melanie talks to them about redefining their business, growing the team, getting important feedback and how they’ve helped one another — and the Culinistas brand — grow in new and unexpected ways.

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When in doubt, break bread.

“We think all the best things happen around a dinner table.” - Jill Donenfeld

Theculinistas.com @theculinistas

Jill's favorite Andie

Margaux’s Missing Piece

With a factory mishap, Margaux discovers the ingredient it didn’t know it was missing.

Two 23-year olds launched Margaux, a size-inclusive shoe brand for women on the ‘gaux (get it?). A new product launch was going swimmingly until there was a missing piece — literally. Melanie talks to Alexa Buckley, co-founder of Margaux, about how the shoe company used this as an opportunity to show its human side, and helped build the customer-centric lens through which they approach everything.

 

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Pro-tip: You don't need to be an expert

“You don’t have to be an expert, you just have to work hard enough to figure it out and learn as you go.” - Alexa Buckley

Margauxny.com @margauxny

Alexa's favorite Andie

Worn Works for Women

Two strangers join forces to build up women-owned businesses, even when people said it was bad business.

Worn is a Brooklyn-based agency that started as a DC-based magazine. A government grant, cold email and lot of  hustle later, it’s a booming. mission-driven business helping brands like Bumble, Let’s Move (yeah, Michelle Obama) and Andie(!) grow and reach new audiences. Nicole Corbett and Carolyn Rush have grown Worn to 14 people through a contagious blend of adventurousness, positivity and resilience — because agency life isn’t easy, and you have to deal with rejection every damn day.

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Close your eyes and go with it

“We felt making a bet on women wasn’t only smart from a financial and business perspective, but that we could have an impact. And we had a little blind optimism from day one.” - Nicole Corbett

Worn.nyc @worn.nyc

Nicole's favorite Andie

The Sill Makes Plants a Thing

A first-time founder realizes her vision, even after losing a co-founder.

After college, Eliza Blank longed for a greener life — the concrete jungle wasn’t cutting it. She went to the basement (yes, basement) of Home Depot to look for plants and thought, There must be a better way.

She developed her idea for The Sill in a pre-Instagram generation and she’s  pretty much responsible for turning you into a plant parent. But it wasn’t all easy growth — her co-founder left after a few months, leaving Eliza to make her plant dreams happen on her own. Spoiler alert: She did it.

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Sometimes you just do it

“Because I decided to go it alone, I was tenfold more focused on being successful.” - Eliza Blank

 thesill.com @thesill

Eliza's favorite Andie