Finding the perfect swimsuit is like a treasure hunt. 

You need to find the ultimate prize — bottoms that don’t dig into your hips, cups that support your chest, a one-piece that actually fits your torso; the list can go on and on. 

So when you find a swimsuit feature that makes swimsuit shopping a little bit easier, it feels like a slice of heaven. Well, we are here to tell you that buying seamless swimwear will make preparing for summer more fun and easy. 

Seamless garments have been on the rise recently, so maybe you have tried out a pair of seamless underwear or leggings. You can feel how nicely they slip on and hug your body, so why wouldn’t you want that in your swimsuit?

If you are ready to pick your next comfortable and flattering swimsuit, we have rounded up the reason to turn to seamless swimsuits, as well as listing a few of our favorite pieces. 

Reasons To Go Seamless

Once you switch to seamless swimwear, you will wonder how you ever lived without them. 

No Digging In

After hours of lounging by the pool or reading a book on the beach, you can start to feel exactly where the seams of your swimsuit are hitting your skin. Where the seams dig in on your skin, can leave marks and make sitting in certain positions totally uncomfortable.

You deserve to feel comfortable on your beach stay, and seamless swimwear reduces any chance of your clothes digging into your skin. Instead, the silky smooth material will feel like butter on your skin and move with you as you sit, walk, swim, and lounge. 


If you are looking for a supportive or durable swimsuit, it can sometimes feel pretty heavy on your body. You are always aware of the clothes on your body, as the seams constantly rub on your skin: It’s so annoying that it distracts you from the sunset and the piña colada you’re sipping. 

We want you to focus on your beach read, sand volleyball game, or laps in the ocean instead of counting down the minutes until you can rip your swimsuit off. 

As you are basking in the sun, your swimsuit should feel like a second skin. Swimwear fabric feels soft to the touch, and without seams, it will feel 100% smooth on your skin. It will hug your body flawlessly and leave you feeling lightweight and free. 


Reversible clothing has been a classic for centuries — seriously. One of the first recorded reversible garments was chronicled in the early 1500s. Reversible clothing is older than bicycles, sliced bread, and the United States. 

Reversible clothing has moved past Middle Ages cloaks into swimwear:

Investing in a swimsuit is a big deal. If you are buying a high-quality swimsuit that you want to use for many summers to come, it can get a little pricey. While investing in a swimsuit is a smart choice, it can be hard to pick a single pattern or color to wear for years to come. 

Because seamless swimwear lacks the same construction that seam swimwear does, they are usually reversible. This means that with seamless swimwear, you can get two looks in one. 

Some bottoms, tops, and one-pieces will have a pattern on one side and a color on the other, giving you the ability to choose between a bold or classic look every time you slip it on. Additionally, this will help save on room when you are packing for your next beach vacation — two swimsuits in the space of one!


When you invest in a swimsuit, you want it to last. What you might now know is that the seams are the reason for most fraying and ripping in your well-loved suits. The more the seams rub on your skin, the more they are prone to fraying and rips, which reduces the lifespan of your suit. 

With seamless swimwear, and no seams rubbing on your skin, the two layers of fabric will keep your suit from fraying or ripping easily. 

Higher Quality

If you notice a slightly higher price point on a seamless suit compared to a regular, rest assured it's attributed to the high quality of seamless swimwear. Instead of a classic swimsuit liner, seamless swimwear is carefully constructed using two layers of swim fabric. This means you get two layers of substantive, high-quality fabric rather than just one. 

The hidden elastics will give the swimsuits an elevated, higher-quality look, and the suit will feel luxurious on your skin no matter which way you are wearing it. 

Retains Its Shape

With extended wear, have you ever noticed that your suits tend to sag on your body? This is caused by the seams of your swimsuit starting to stretch out. With seamless swimwear, however, there are no seams to stretch, which means it will hold its shape as long as you wear it. 

Seamless swimwear beautifully fits your body every time you slip it on. Even if you wear it every day on a week-long vacation, one simple hand wash will take it right back to its original shape. 

What Else To Consider

Now that you know to look for a seamless suit when doing your summer shopping, here are a few other factors to keep in mind when looking for the ideal fit. 


To no one’s surprise, women’s bodies are not made the same. We all hold weight in different places, have different proportions, and want to highlight certain parts of our bodies. Our unique shapes and preferences are easy to manage if our clothes are adjustable. 

With adjustable straps in your swimwear, you can change the shape of your suit and customize it to fit your body beautifully. 

Take a look at The Laguna. Part of the Demi Moore Collection, The Laguna has adjustable straps so you can turn the suit into your version of Cinderella’s slipper. Plus, with the removable soft cups, this is the seamless solution to all your swimwear woes. 

Consider Your Beach Activities

Not all swimsuits are designed for the same activities. Some suits will slip off of your shoulder the second you jump into the ocean, but some swimsuits are far too constricting for a day lounging in your beach chair. 

If you love to play a game of sand volleyball or jump over the waves, you might want to get a swimsuit with max bust support, full bottom coverage, or compression. On the other hand, to prioritize comfort and a lightweight feel for the hours lounging by the water, look at swimsuits that have light support and minimal coverage. 


At the end of the day, you need to choose a swimsuit that will make you feel confident and excited for a beach day. If you keep the right features in mind, we promise you can find the perfect fit for you. 

Whether you prefer one-pieces, two-pieces, swimsuits with patterns, wired bikini tops, or any other style, the best swimsuit is the one that makes you feel the most comfortable. 

What To Pair With Your Seamless Swimsuit

Now that you have the tools to pick out your next favorite swimsuit, it’s time to accessorize!


We have all been there: you are just about ready to leave for the beach or the pool, and you are frantically looking through your luggage to find an oversized t-shirt or a pair of sleep shorts to cover your swimsuit on your walk to the water. Investing in a stylish cover-up will make those moments much more enjoyable. 

There are so many styles to choose from, but we recommend checking out a linen cover-up. These cover-ups are breathable and lightweight, so you won’t feel overheated on a hot day. 


Nothing is worse than going to the beach without sunglasses and trying to squint your way through your day. And if you buy a pair of sunglasses that you love and consider to be a fun accessory, you are more likely to remember them when putting your beach bag together. 

You can even try to match your sunglasses to your swimsuit for the ultimate, chic beach day look. Whether you want to go for an all-black look or bring out the pink tones in your suit, we have the sunglasses for you. 


It’s always surprising how much you need to bring with you for a day by the water. A book, bottle of sunscreen, cover-up, sunglasses, hat, towel, phone, wallet, and more can quickly turn into more than you can carry. Beach bags are a lifesaver, and who says they can’t be stylish as well as functional?

Our Jane Tote is big enough to hold all of your essentials, and the raffia material will give your outfit a beachy chic look. 

The Perfect Fit

It’s time to invest in a high-quality swimsuit that hugs your body and is made to last. Seamless swimwear can give you everything you need in a suit and more. 

And while you are browsing for your dream suit, be sure to look for other helpful features and accessorize with bags, sunglasses, and cover-ups. 


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